How fast should a chiropractic clinic respond to a new patient lead?

Aim to respond within five minutes. A new patient in pain usually books with whoever gets back to them first, and the window is shorter than most clinics expect.

The Lead Response Management Study (Dr. James Oldroyd, originally at MIT) found that contacting a new lead within five minutes rather than thirty made a business roughly 100 times more likely to reach that person and 21 times more likely to qualify them. Harvard Business Review reported a similar pattern across 2,241 companies in 'The Short Life of Online Sales Leads' (2011): responding within an hour beat waiting even one hour longer by a wide margin.

For a chiropractic clinic, that means a missed call sent to voicemail is usually a patient already dialing the next office. An automatic text back in the first minute keeps that patient in the conversation instead of losing them to a competitor.